The smartphone will be Samsung's biggest bet to
attract customers looking to buy a premium smartphone during the festive
season.
New Delhi: Samsung is set to
launch its premium Galaxy S23 FE smartphone in India this week. It is likely to
be priced at around Rs 50,000, according to industry sources. Galaxy S23 FE
will feature Samsung's flagship Nightography or Night Mode feature that enables
users to take great photos, even in the dark.
The
smartphone has IP68 certification and Gorilla Glass 5 protection for enhanced
durability and will be powered by Samsung's flagship processor for a great
gaming experience, sources told IANS on Monday.
Galaxy S23 FE will retail on Amazon, Samsung.com and across retail stores likely at a net effective price of Rs 50000. The Smartphone will be Samsung's biggest bet to attract customers looking to buy a premium smartphone during the festive season.
The aggressive pricing
is likely to help the company win over premium customers during festive sales.
Samsung's FE or Fan Edition debuted in 2020 as a premium smartphone with the
most-loved Galaxy innovations at an accessible price point.
Galaxy S23
FE will likely carry forward the legacy of the Galaxy S23 series. The Galaxy FE
series has done well in the Indian market and analysts expect strong demand for
Galaxy S23 FE if the pricing is done right.
With
the introduction of Galaxy S23 FE, Samsung will have a formidable line-up of
premium smartphones in India this year, helping the company consolidate its
market share in the premium segment.
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Credit: ZEE NEWS
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